A Master Data Management (MDM) solution is the glue that binds your systems and information together. It’s the single source of truth for your data-driven digital transformation, providing trusted, accurate, complete data for your customer experience program, marketing and sales operations, omnichannel retailing, supply chain optimization, governance efforts, compliance initiatives, and more.
◢ A single view of the data: Create an authoritative view of your business-critical data from disparate, duplicate, and conflicting information sources.
◢ A 360-degree view of the relationships: Identify the relationship insights within your data to locate connections between customers, products, suppliers, and more.
◢ A complete view of all interactions: Link transactions and interactions for a full view of a customer’s behavior.